Become a psychologically informed coach

Is it the case that you:
  • Would like to help to improve players confidence
  • Would like to be able to help players play more consistently and at their best?
  • Would like to learn more about the key psychological aspects of the game?
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The Team Programme

The best coaches in the world understand how to get best out of their players, they are often the most psychologically informed and understand the need to not only maintain and improve the technical and physical abilities of their players. But are also able to provide sound mindset coaching advice in the key psychological aspect of the game too.


First Take the Coaches Course

Understand the player and the psychology of performance and you will improve as a coach. The course helps you understand the model for success built by renowned psychologist Lee Richardson (LFC, LCCC)


Get your players on the players course

All top performers have developed their own mindset that helps them achieve their Aim. Help your players develop their own mindset whilst keeping everybody on the same page.


Track their Progress

Join our club, join the AIM-FOR team become informed. Track your players progress in both their understanding of the model and their use of it in their performances 

Used by EPL and EFL coaches


365 days per year


What our coaches say

Allowed me to clearly view my strengths and what I need to Improve on and gave me an insight to future problems and successes I could face.

Pro Manager

The content was relatable to what happens in the professional game. The course provides a platform to highlight ways to deal with scenarios that will occur during a professional football career.

EPL Coach 

Built an ongoing framework throughout the content, which highlighted how to overcome set backs and the benefits of setting clear objectives.

EFL Coach

The ability to complete sections allowed the opportunity to chunk learning and enabled focus to be maintained on the key aspects of what is being delivered.

Grassroots Coach

Develop your own Coaching career now!

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Get on the Performance Hub.

The HUB is a web based platform that helps you to self-reflect on your performances and your progress. The HUB provides you with the ability to access an AIM performance coach who is able to help you unlock your potential.
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Download the APP and start practicing now.

The APP is available on IOS and Android and will help you practice what you have learned throughout the course. Using the performance cycle you will develop a coaching routine that will help you develop your own and your players ultimate mindset.
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