Developing mindsets, improving performance.

Are you a Parent or Player? | Are you a coach? | or a Head Coach? |or| are you a practicing or aspiring sport psychologist?

Transform Your People, Transform Your Team

Integrating Mental Performance into Sports Coaching Strategies

AIM-FOR provide Performance development and mental health resources for teams, coaches and players that provide individually-catered sports psychology strategies for improving performance. We help clubs, coaches and psychologists that want to transform their people, strengthen their teams and maximise their goals. 


Some of the people we work with

How AIM-FOR works 

Delivering development

LAUNCH — into a digital training program

Discover what makes your players personally tick so you can collaboratively excel. With an individually curated e-learning structure, AIM-FOR teaches your players how to implement the sports psychology strategies for improving performance that work best for them and bring about the change you want to see in their mindset.

CONNECT — your players, with coaches and specialists

The path towards excellence starts with mindsets, but it’s not a solo journey. Take on the challenge with the performer’s development hub to manage players, goals and growth transformation.

EXCEL - with personal growth and resilience

Apply these new skills and strategies confidently with a safety net. Knowing that mindsets change over time and following life events, the key to persistent growth is developing consistent and adaptable long-term training practices. The Safety Net Mental Health Platform helps your people face the pressure when needed without detracting from performance goals.