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We develop, track and protect players and coaches with mental performance management systems using leading elite performance psychology and technology.


Players & Coaches Development Courses


Webinars with Elite Soccer Performance Psychologist Lee Richardson


A unique player's mindset coaching tool



Some of the people we work with in Sport and Education

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Performance Coach Video Meeting

Frequently asked questions

Are there any testimonials or success stories from previous participants?

Examples of feedback from Professional players who have completed the 13 + mindset course:
    What did you like about the course?
  • It gave good information to help me to be able to approach challenges in the right way throughout my scholarship.
  • I liked the games at the end because it adds a fun and competitive side to it to beat the other players
  • the conversations between the players and coach
  • Very informative and detailed
  • The different scenarios
  • The interatcive games that i was able to complete to test my understanding
  • It gave real life situations that I can relate to as a soccer player.
  • It was easy to understand and had tasks

What is the age range for the Challenger 2023 program?

For players the age range is approximately 8+ although the course has been built to introduce sporting performance psychological theory in an accessible way younger players may need the assistance of a parent or guardian to get the maximum benefit.  

What are the specific dates and duration of the program?

The program starts alongside the Challenger elite program which commences at the beginning of June 2023

Where will the Challenger 2023 program be held?

The AIM-FOR CHALLENGER part of the Elite program is a completely digital program and all components are accessed online. 

What is the cost of enrollment, and are there any additional fees?

The specific costs for different program elements are outlined in the different sections based on the user and age. Should you wish to access professional help from one of our team of qualified performance practitioners there will be extra charges, contact us for details.  

Is there any financial assistance or scholarship opportunities available?

If you have agreed scholarship or financial assistance with Challenger, AIM-FOR will apply those same opportunities to our products too. Just get in touch and let us know what pathway you would like to take and we'll follow up with the guys at Challenger.

Is there a specific curriculum or training methodology followed?

All the courses and development platforms follow the model of psychology called the 4 Pillars created by Lee Richardson. Grounded in research the model includes robust researched sport psychology concepts.  

How does the program assess and monitor player progress?

The 4 PIllars platform opens up your opportunity for personal growth by walking you through a process of self-reflection. You will discover your unique profile as a person and as a player and using automated feedback and learning resources you will have every opportunity to develop both your personal and sporting strengths and areas to improve. 

Are there any prerequisites or specific skill levels required to participate?

Both digital platforms provide contextualized e-learning and offer several benefits for learners. Here are some of the key advantages:

  1. Personalized Learning: Contextualized e-learning allows for personalized learning experiences tailored to the individual learner's needs and preferences. It takes into account the learner's existing knowledge, skills, and learning style, providing targeted content and activities to enhance their understanding and engagement.
  2. Relevance: By integrating real-world examples, scenarios, and context-specific content, contextualized e-learning makes the learning material more relevant and relatable to learners. It helps them understand how the knowledge and skills they acquire can be applied in practical situations, increasing their motivation and retention.
  3. Active Engagement: Contextualized e-learning encourages active engagement from learners. It often includes interactive elements, simulations, case studies, and problem-solving exercises that require learners to actively participate and apply their knowledge in realistic scenarios. This active involvement promotes deeper understanding and long-term retention of the subject matter.
  4. Transfer of Learning: Contextualized e-learning enhances the transfer of learning from the virtual environment to real-life situations. By presenting content in a contextually meaningful way, learners can better connect the knowledge and skills they acquire to their professional or personal contexts, making it easier to apply what they have learned in practical settings.
  5. Critical Thinking and Problem Solving: Contextualized e-learning fosters critical thinking and problem-solving skills. By presenting learners with authentic, context-specific challenges and scenarios, it encourages them to analyze, evaluate, and apply their knowledge to solve complex problems. This promotes higher-order thinking skills and prepares learners for real-world challenges.
  6. Flexibility and Accessibility: E-learning, including contextualized e-learning, offers flexibility and accessibility to learners. They can access the learning material anytime, anywhere, using various devices. Contextualized e-learning can also accommodate different learning preferences, allowing learners to proceed at their own pace and revisit content as needed.
  7. Efficiency and Cost-effectiveness: Contextualized e-learning can be more efficient and cost-effective than traditional training methods. It eliminates the need for travel, reduces training time, and enables organizations to reach a larger audience simultaneously. It also allows for easy updates and scalability, ensuring that the content remains relevant and up-to-date.

Overall, contextualized e-learning enhances learner engagement, promotes practical application of knowledge, and provides personalized learning experiences that are relevant and meaningful. It empowers learners to develop critical thinking skills, problem-solving abilities, and transferable knowledge, ultimately improving their performance and outcomes.

What are the policies regarding player dropouts, refunds, or cancellations?

Please get in touch if you have any issues regarding the E-learning course and platform, the 4Pillars Hub and the Webinar. 

What kind of equipment or gear is required for the program?

Digital device is necessary, most users find a better experience on devices with larger screens however all the programs are designed to work well on most mobiles both IOS and Android.