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Lesson series

Develop the Elite Pro Mindset

Created by renowned Sport Psychologist Lee Richardson our mental performance management platforms will unlock your inner potential  


We develop, track and protect players and coaches with mental performance management systems using leading elite performance psychology and technology.


Players & Coaches Development Course


A unique player performance tracking tool


Webinars with Elite Performance psychologist Lee Richardson
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Develop your ELITE PRO mindset

"I learned new things about players' well-being and performance affects" | "I liked the games at the end because it adds a fun and competitive side to it to beat the other players"


An unforgettable development experience!

Remember to enter CHALLENGER 
for the 20% discount

All paid  e-learning courses include a free Lumina personality profile worth $60




Unleash the Winning Mentality with our Football Mentality Coaching Course! Are you ready to take your coaching skills to the next level? Look no further! Our comprehensive course is specifically designed to equip football coaches with the tools and strategies needed to develop a winning mentality in their teams. Dive into the psychology behind peak performance, leadership, and team dynamics, and learn how to inspire greatness in your players. With expert guidance from seasoned professionals and industry insights, you'll gain a competitive edge that sets you apart from the rest. Explore a range of practical techniques, drills, and exercises that foster resilience, focus, and a winning mindset. From building mental toughness to unlocking the full potential of your players, this course will revolutionize your coaching approach. Don't miss this opportunity to become a true game-changer in the world of football coaching. Enroll now!
Are you eager to support your player's soccer development and help them overcome psychological challenges? Do you want to understand the intricate coach-parent-player relationship and ensure their long-term growth? Look no further! We proudly present our transformative webinar series designed specifically to help coaches like you guide your team and players to success.

WEBINAR -  Late June / Early July

  • Identifying and Understanding Psychological challenges for players and how you can help them overcome these challenges as a coach!
  • Understanding yourself as a coach how your identity impacts player performance.
  • Preparing your team for the season ahead. Mental Performance Management throughout the season

Create your optimum mindset

Take advantage of our free introduction module get a taste of our interactive courses. Watch the video to find out how to access.

Free modules available:


Free Identity MOdule

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School scenario based course
We boost your confidence by helping you discover your purpose and develop your identity, find out who you really are and what is important to you.

Click the module images with the black "FREE" tab at the end and then create an account to access the free module. 



Free Identity MOdule

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Soccer academy based course
Practice positive self-talk, focus on what you can control, cultivate a support system, prioritize self-care, and learn from setbacks to build resilience.

Click the module images with the black "FREE" tab at the end and then create an account to access the free module.  



Access to the 4 Pillars platform   

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Add your own pocket mental performance coach the 4 PILLARS HUB encourages a self aware approach to your game. If you dont measure it you can't improve it, so we help you get to the bottom of what is really stopping you from being consistent and performing at your best.

Pillars access for monthly self-reflections until 31st December 2023


$199.99 $159.99

Our U16 phase increases the depth of learning and starts to get players ready for the pro phase. 16 questions are routinely carried out in order to deliver accurate self-awareness.

Access our performance experts (Extra Charge).


$249.99 $199.99

Individualized content delivered in multiple formats. You can read articles, watch videos, and enjoy a deeper dive into your game.
Maximise your chance.

 Access our performance experts (Extra Charge). 


Master Class Lee Richardson

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Attention Soccer Players: Unleash Your Full Potential on the Field with Our Exclusive Webinar Series!

Are you ready to break through the barriers holding you back from peak performance? Do you want to understand your mental performance and tap into your true potential? Look no further! We present to you a transformative opportunity: Our groundbreaking webinar series designed specifically for soccer players like you.

Webinar 1: Breaking Through Barriers to Performance

Are you frustrated by limitations that hinder your progress on the field? It's time to overcome these barriers and elevate your game to new heights. Join us for an immersive webinar where we dive deep into the psychology of performance. You'll gain invaluable insights and practical strategies to break free from self-doubt, conquer performance anxiety, and unleash your true potential. Get ready to transform your mindset and revolutionize your game.

Webinar 2: Building Your Success for the Season Ahead: Creating Meaningful and Achievable Goals
Are you ready to set yourself up for a season of triumph and achievement? Success begins with clear goals and a roadmap to reach them. In this dynamic webinar, we guide you through the process of creating meaningful and achievable goals that propel your performance forward. You'll gain the tools to develop a strategic plan, harness your motivation, and maintain focus throughout the season. Get ready to unlock your path to success and experience a season like never before.


$349.99 $279.99

Youth Elite Performer
Webinar info


$399.99 $319.99

Adult Elite Performer
Webinar info


Complete the full course    

Complete the full course after completing the FREE Identity module complete the 7 remaining modules to earn your AIM-FOR performance psychology certificate.


$49.99  $40.00

School scenario based course
We boost your confidence by helping you discover your purpose and take action to find your better self, be ready for performances and learn how to develop flexibility and resilience in all your activities at school or on the field.

Follow Olivia and Tom and their friends as they go from elementary to middle/junior high school. Learn how to develop the best mindset to face your own performance challenges.


$99.99 $79.99
Soccer academy version
Practice positive self-talk, focus on what you can control, cultivate a support system, prioritize self-care, and learn from setbacks to build resilience.

Meet Raphael and his teammates as he starts his journey in a soccer academy, follow his highs and lows and how he learns to master mental aspects of the game. 
Free Lumina Portrait
Lumina Spark reveals your whole personality, providing a unique portrait of who you really are.
Are you eager to support your child's soccer development and help them overcome psychological challenges? Do you want to understand the intricate coach-parent-player relationship and ensure their long-term growth? Look no further! We proudly present our transformative webinar series designed specifically to help parents like you guide your soccer-playing kids to success.

WEBINAR 1 - Late June / Early July

  • Identifying and Understanding Psychological Challenges for Players - How You Can Help Them Overcome
  • Understanding the Coach-Parent-Player Triad - Ensuring Long-Term Development for Your Child
  • • Helping your child maximise their potential throughout the season.
As a parent, you play a crucial role in your child's soccer journey. In this immersive webinar, we delve into the psychological challenges that young players often face and equip you with the knowledge and tools to support them effectively. Gain a deep understanding of their mental and emotional hurdles, from self-doubt to performance anxiety, and discover practical strategies to help your child overcome these obstacles. Together, let's empower your child to thrive on the field and develop a resilient mindset that leads to success in all areas of life.
Unlock the secrets to optimizing the coach-parent-player relationship and paving the way for your child's long-term development. This engaging webinar sheds light on the dynamics of the triad, providing insights into effective communication, goal alignment, and fostering a positive environment for your child's growth. Gain a deeper understanding of your role as a supportive parent, harmonize your efforts with the coach's guidance, and create a synergy that nurtures your child's potential. Together, let's lay the foundation for a thriving soccer journey.

Need Help Choosing?


Some of the people we work with

Need your own personal AIM-FOR Mental performance specialist?

Transform your performance and reach your goals faster with the help of highly qualified personal performance coaches. Harness their expertise and experience to unlock your potential and reach your highest goals.
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Performance Coach Video Meeting

Frequently asked questions

Are there any testimonials or success stories from previous participants?

Examples of feedback from Professional players who have completed the 13 + mindset course:
    What did you like about the course?
  • It gave good information to help me to be able to approach challenges in the right way throughout my scholarship.
  • I liked the games at the end because it adds a fun and competitive side to it to beat the other players
  • the conversations between the players and coach
  • Very informative and detailed
  • The different scenarios
  • The interatcive games that i was able to complete to test my understanding
  • It gave real life situations that I can relate to as a soccer player.
  • It was easy to understand and had tasks

What is the age range for the Challenger 2023 program?

For players the age range is approximately 8+ although the course has been built to introduce sporting performance psychological theory in an accessible way younger players may need the assistance of a parent or guardian to get the maximum benefit.  

What are the specific dates and duration of the program?

The program starts alongside the Challenger elite program which commences at the beginning of June 2023

Where will the Challenger 2023 program be held?

The AIM-FOR CHALLENGER part of the Elite program is a completely digital program and all components are accessed online. 

What is the cost of enrollment, and are there any additional fees?

The specific costs for different program elements are outlined in the different sections based on the user and age. Should you wish to access professional help from one of our team of qualified performance practitioners there will be extra charges, contact us for details.  

Is there any financial assistance or scholarship opportunities available?

If you have agreed scholarship or financial assistance with Challenger, AIM-FOR will apply those same opportunities to our products too. Just get in touch and let us know what pathway you would like to take and we'll follow up with the guys at Challenger.

Is there a specific curriculum or training methodology followed?

All the courses and development platforms follow the model of psychology called the 4 Pillars created by Lee Richardson. Grounded in research the model includes robust researched sport psychology concepts.  

How does the program assess and monitor player progress?

The 4 PIllars platform opens up your opportunity for personal growth by walking you through a process of self-reflection. You will discover your unique profile as a person and as a player and using automated feedback and learning resources you will have every opportunity to develop both your personal and sporting strengths and areas to improve. 

Are there any prerequisites or specific skill levels required to participate?

Both digital platforms provide contextualized e-learning and offer several benefits for learners. Here are some of the key advantages:

  1. Personalized Learning: Contextualized e-learning allows for personalized learning experiences tailored to the individual learner's needs and preferences. It takes into account the learner's existing knowledge, skills, and learning style, providing targeted content and activities to enhance their understanding and engagement.
  2. Relevance: By integrating real-world examples, scenarios, and context-specific content, contextualized e-learning makes the learning material more relevant and relatable to learners. It helps them understand how the knowledge and skills they acquire can be applied in practical situations, increasing their motivation and retention.
  3. Active Engagement: Contextualized e-learning encourages active engagement from learners. It often includes interactive elements, simulations, case studies, and problem-solving exercises that require learners to actively participate and apply their knowledge in realistic scenarios. This active involvement promotes deeper understanding and long-term retention of the subject matter.
  4. Transfer of Learning: Contextualized e-learning enhances the transfer of learning from the virtual environment to real-life situations. By presenting content in a contextually meaningful way, learners can better connect the knowledge and skills they acquire to their professional or personal contexts, making it easier to apply what they have learned in practical settings.
  5. Critical Thinking and Problem Solving: Contextualized e-learning fosters critical thinking and problem-solving skills. By presenting learners with authentic, context-specific challenges and scenarios, it encourages them to analyze, evaluate, and apply their knowledge to solve complex problems. This promotes higher-order thinking skills and prepares learners for real-world challenges.
  6. Flexibility and Accessibility: E-learning, including contextualized e-learning, offers flexibility and accessibility to learners. They can access the learning material anytime, anywhere, using various devices. Contextualized e-learning can also accommodate different learning preferences, allowing learners to proceed at their own pace and revisit content as needed.
  7. Efficiency and Cost-effectiveness: Contextualized e-learning can be more efficient and cost-effective than traditional training methods. It eliminates the need for travel, reduces training time, and enables organizations to reach a larger audience simultaneously. It also allows for easy updates and scalability, ensuring that the content remains relevant and up-to-date.

Overall, contextualized e-learning enhances learner engagement, promotes practical application of knowledge, and provides personalized learning experiences that are relevant and meaningful. It empowers learners to develop critical thinking skills, problem-solving abilities, and transferable knowledge, ultimately improving their performance and outcomes.

What are the policies regarding player dropouts, refunds, or cancellations?

Please get in touch if you have any issues regarding the E-learning course and platform, the 4Pillars Hub and the Webinar. 

What kind of equipment or gear is required for the program?

Digital device is necessary, most users find a better experience on devices with larger screens however all the programs are designed to work well on most mobiles both IOS and Android.